It’s time to switch to iPhone!

It may be because of its innovative design, or because it’s easy to use, or simply because it is now an institution in some way, but more and more people are moving on to iPhone, including me.

Yes, because buying an iPhone means much more than merely buying a phone, it is like becoming part of a great family composed by cool people. Apple devices (all operating with iOS) perfectly connect one to another, but they are closed towards other operating systems: the result is that, when you choose an Apple device, you’ll be extremely tempted to do the same in the future.

Regardless of its technical features (some better than competitors, others worse), having an iPhone means being part of a social élite. This makes the product more valuable and motivates the consumer to buy it.

Also, the fact that almost every celebrity (especially the ones who use social networks) owns an iPhone, contributes to perceive this object as a symbol of social success.

Why should you switch to Apple? As a TV spot – on the air some years ago – says: “If you don’t have an iPhone, well, you don’t have an iPhone”.

That’s all…